ESTHER KIM

Mix-Its comes with many silly, mix n’ match characters. Each of the characters have hat accessories, heads, and bodies that are interchangeable. You can collect all twelve figures and mix n’ match many different combinations.

For this Wendy’s program, I helped sketch out different character themes. After narrowing it down to twelve different styles, I helped with control drawings and overlays for the final product.

Biti Buddies are cube-shaped pets with customizable expressions to reflect their mood. They come with a “recharging” base that also serves as a food bowl, litter box, or habitat. Biti Buddies are blind boxed so you won’t know which one you’ll get. If you’re lucky, you’ll be able to get the golden mystery animal!

For this Wendy's program, I originated the concept, created concept sketches, presentation renderings, control drawings, and worked closely with the freelancer & the team to bring the project to completion.

For this premium toy, I sketched and illustrated concept drawings for presentation purposes.

Partnered with Paramount to create backpack clips for their “Kamp Koral: SpongeBob’s Under Years” movie. Featuring all seven main characters as fun, figural clip-ons that kids can carry on their backpacks. Inside, there’s a cutout paper figure and a camp badge sticker featuring the character.

Given a style guide, I illustrated the characters to UV print onto the lids. I created technical drawings for all the backpack clips and dielines for the cutout paper figures.

Transformer’s customizable, “build-a-figure” premium toys! Each toy comes in pieces inside a bag for kids to assemble. It comes with a main plastic torso with cardboard legs, arms, and interchangeable faces.

I created presentation renderings, technical drawings, and worked on overlays for Bumblebee, Windblade, Soundwave, Starscream, and Megatron.

The Square Cup Derby - an imaginative realm where young adventurers aged 3 and above craft their own fantastical vehicles and characters, embarking on whimsical journeys into their imaginative world.

Here is the process of development. This concept includes a customizable main vehicle body and accompanying figure, allowing for personalization through stickers and paper pieces. My work involved concept sketches, creating renderings for the pitch, crafting prototypes, designing packaging instructions, and producing technical drawings for final production.

"Imagine a world where you could combine your favorite animals together to make something amazing, new, and just for you?! That's the world of MIXIMALS, where anything can be real with a daydream!"

Every Miximal arrives in a mystery blind box, and with a bit of luck, you might uncover a "Glitzy Mixie," a unique golden character that gives you a chance to enter a sweepstakes online! If a child's sketch wins first place in the voting, they will have the opportunity to become a toy designer and receive their custom-made Miximal delivered to their door!

For this collection, I designed all the Miximals characters, along with their accessories, mini playsets, and vehicles. Here are my sketches, technical drawings, overlays, and final execution.

Check out the unboxing video: https://www.youtube.com/watch?v=4GunB6iq1Pg&ab_channel=BlogKidzz

Cutie Cubes are adorable animals who live in a cube-shaped world, a.k.a the “Cubiverse.” It comes with a parent Cutie Cube and a baby version. When you tap on top of the parent Cutie Cube, it activates and moves!

Property of Alpha Group US LLC

Art activities to play on the go, go, go!

Inspired by abstract and modern sculptures, I created this fun building activity that kids can build with endless possibilities! All the pieces comes in a folder that kids can store in. Both sides of the panels have different artwork.

Fun, tactile dough activity for kids!

For this premium toy line, I created different tools to play with the dough. It comes with a roller, molder, cutter, shaper, extruder, and stamper!

Sketches and Final Illustration for Wendy’s Meal Bag - for the UK and for Crayola

The object of the game is to collect the most Zombie cards by matching the ends of the ice cream orthogonally and diagonally in play. 

Target Age:

For girls and boys

2-6 players

Wendy’s Kids Meal Book for toddlers under 3

• Written by Amanda Beach

• Illustrated by me

Wendy’s Kids Meal Book for toddlers under 3

Educating toddlers about different colors using objects that match each hues.

Client: Wendy’s

Character Design for "Girls on the Go" concept. Friends on the go to nurse and take care of pets.

Used a 3D program called Rhino to design a gaming console for a license.